How to Set Up and Use Google My Business Listings Page
|Resource type:||Composite Resource|
|Created:||Oct 11, 2018 at 7:04 a.m.|
|Last updated:||Oct 11, 2018 at 7:06 a.m. by joy mukherjee|
If you want to get your business found on local searches, then you have to have GMB setup properly. In addition, you should also have your NAP consistent everywhere online.
What’s NAP? (Name, Address, Phone Number)
Establishing a N.A.P. (Name, Address and Phone Number) across the Internet is a critical first step in developing a strong local online presence. Without consistency on your listings, you could be fighting yourself and make it harder for potential customers to find you via search. More importantly, having a unified N.A.P. builds trust with search engines and eliminates any penalties you may incur due to inconsistencies.
You can do a quick check of your current N.A.P. using MOZ local and create a spreadsheet with any inconsistencies you find, as well as where the errors are located.
Get Your Business Claimed on Google
To claim or create a Google business page, the first thing you need to do is sign in to your Google account. Once you have signed in to your Google account, search for Google My Business and click on the start now button.
You will then see a map and a form in the top left corner where you can start typing your business name. Addresses should start filling in—if your business shows up as one of the drop-down options, click it, and if it doesn’t show up, continue to fill in all the information as needed to set up your listing.
mportant: You will be asked to check the box if you are authorized to manage the business listing. If you are, check the box and continue filling out the information. Once you have filled out all the necessary information, click continue.
At this point, you will have the ability to verify your business. Depending on the type of business, you will have one of four ways to complete this verification:
Request a postcard
Phone call or text
If your business has already been claimed by someone else and you are the business owner, you can take the necessary actions to claim your business here.
Once you have verification, it’s time to build out your business page. Start by filling out all pertinent information, including:
Internal and external photos
Virtual Tour (if applicable)
Advanced Features for Google My Business
Now that you have taken the long road to set up and claim your listing, it’s time to take full advantage of some of the advanced features that will allow you to maximize your local search capabilities and take your listings to the next level.
GMB is constantly changing and adding new features, and it can be difficult to keep up with all the updates. Below are a list of 3 new features we think you can implement on your page right away and see some great results.
A great feature rolled out recently by Google is what they are calling Google Posts. This new feature allows you to create content directly on the platform. These posts will show up directly in your SERP sidebar on desktop and on top of SERPs when they appear on mobile devices.
Similar to a blog post, announcement, or advertisement, you have control over the content of the post up to 300 words, the ability to add an image and, most importantly, the option to add a compelling call to action.
Until recently, these posts had to be manually created on the platform’s posts section and would only be “live” for 7 days. Google has just updated the Google My Business API to add support to posting and creating content. Similar to how you manage your social media accounts, the new API allows you to automate the posting process.
Another cool feature on the Google My Business platform recently introduced is the ability to directly message customers. You can set up a direct number that visitors can use to send a direct message. Once set up, mobile customers will see the message button directly on their device. You can also set up an auto-respond message once you have verified the number you want to use. It’s a great feature that gives direct access to your business via messaging.
Message Blog Article
Lastly, the question and answer feature allows visitors to ask questions about your company before they even visit the website. They can easily click on the Q&A section from their phone or desktop and submit any question or concern they might have prior to visiting your business, or even before going to your website.
Another unique feature of the Q&A is that it allows visitors to mark up answers to helpful questions that could help your business improve listings. You may also add your own response from within the company.
What features have you used? We would love to hear from you!
how to create google business pages
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